Elder Clarity Services was founded in 2024 with the goal of helping seniors lead better lives. They offer life insurance services, financial wellness checks, and mobile notary services.

The Goal: Create a brand loosely tied to the client’s other business, Executive Clarity Solutions. This brand should symbolize Elder Clarity Services’s role as a knowledgeable guide and caring protector who watches over its clients.

The Solution: A sailboat and north star motif—ECS is the beacon lighting the way for their clients, helping them navigate the waves ahead. The star is the same spark used in the Executive Clarity Solutions brand, subtly linking the two brands.