In Texas, Black mothers face a maternal mortality rate more than twice that of their white counterparts. Delighted to Doula (DTD) is a Dallas-based 501c3 nonprofit organization founded to confront this crisis by providing resources, educational workshops, and in-home support visits for postpartum mothers.

The Goal: Create a refreshed visual identity that can grow with DTD, that also pays homage to the previous butterfly logo. Professional, but not sterile. This brand is approachable, caring, supportive, and nurturing.

The Solution: A vibrant, geometric butterfly based on quilt patterns, evoking warmth, care, and femininity without coming off too strong.