Cubby is a baby bottle that serves as a solution to a nearly universal problem for parents—missing bottle caps. Cubby’s cap snaps neatly onto the bottom of the bottle, ensuring that the two are never apart. Just pop it off, snap it on, and go!

The Goal: Build a fun and personality filled brand that appeals to new parents. The brand should be gender-neutral overall while also featuring colors appealing to a range of genders.

The Solution: A bear themed logo, with the “C” in Cubby being a parent bear holding their cub. The cub fits securely in their parent’s arms, just how Cubby’s cap fits securely on the bottom of the bottle.